News & Events

iMusti Inc. Announces Popular Adult Coloring Books Now Available

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  • May 11, 2016, a leading entertainment platform for Indian music, movies and books is excited to introduce a wide collection of adult coloring books. The company has procured more than 100 top selling adult coloring books that include some bestsellers such as, Secret Garden by Johanna Basford, Paisley Designs Coloring Book by Alexandra Holodny, Adult Coloring Book Designs: Heavenly Garden Images by Eric Henty, and many more. The coloring books are priced within the range of $10-20 and can now be purchased on

Adult coloring books have gained popularity recently and are used increasingly by adults as a way to take time out for themselves and relax. Adult coloring books have caught the imagination of people across various ages, it is a simple, accessible hobby, all you need is a coloring book and color pencils to get started.

“We are always in pursuit of the latest content and we are excited to unveil a selection of bestselling adult coloring books,” said Suvarna Sheth, Director of Public Relations and Marketing, iMusti Inc.

Best selling illustrator, Johanna Basford has sold over 10 million adult coloring books worldwide. Her next book, Magical Jungle, will release this coming August. When asked why she thinks coloring appeals adults, she says, “It’s a great way to de-stress. That notion of being ‘in flow’ and completely absorbed in a task particularly an analogue task that doesn’t involve a screen is just so soothing.”

She adds, “Everyone’s lives are now so busy and so digital, I think coloring offers a welcome opportunity to unplug and allow yourself to be completely immersed in a task without the constant chatter of Twitter or the lure of Facebook. This is how I feel when I’m drawing, blissfully submerged!”

Adult coloring books promise huge potential and are already a rage in the U.S. market. There have been no signs of slowing down since they were first introduced in early 2015 and their market sales have been unabated. Nielsen BookScan, which covers approximately 85% of the U.S. print book market, shows the coloring craze has grown tremendously with around 12 million adult coloring books sold last year, up from about 1 million in 2014. With expectations for more unique patterns and designs, the market remains bullish with newer and novel titles to be launched in this year.

iMusti To Become Largest Seller On Snapdeal, Offering 15 Million Book Titles

Posted under Book
  • Mar 17, 2016

FREMONT, Calif., March 16, 2016 /PRNewswire/ --, a leading entertainment platform for Indian music, movies and books, announced a new partnership with Snapdeal, India's largest online marketplace. Snapdeal sells over 30 million products across more than 800 diverse categories from over 125,000 regional, national, international brands and retailers. iMusti will list on the leading e-commerce site 15 million popular book titles, the largest number of items ever to be offered by a single retailer on Snapdeal. The book titles will grow over time with new releases and best-sellers. Books will range from a large collection of international, regional and English titles from top Indian and international publishers such as Rajpal, Rupa Publications, Ingram Content Group and more. Consumers will find books in over 18 different languages and over 80 different subjects.

"The online marketplace is booming and we are very pleased to be a part of it by offering our products on Snapdeal, one of the leading e-commerce platforms in India," said Samir Khandwala, Founder and CEO of Snapdeal Corporate Affairs and Communications provided the following statement: "We are excited to announce our partnership with, offering 15 million book titles. We are expanding our books category rapidly at Snapdeal to give more choices to our customers. With an assortment of books in 18 different languages, we will be able to cater to reading preferences of all our customers across India." Snapdeal offers safe and reliable online payments, tracking and fast delivery to over 6,000 localities in India. The online retailer currently has an average of 1 million daily transacting users across its platforms. It recently unveiled its vision of 20 million daily transacting users by 2020.

About iMusti Inc.: is a leading destination for music, movies from India and books from around the world. Users enjoy unlimited access to streaming and downloading high-quality, licensed content on and using the iMusti Apps, available at the iTunes Store and Google Play.

About Snapdeal: Snapdeal's vision is to create India's most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started - India's largest online marketplace, with the widest assortment of 30 million plus products across 800 plus diverse categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 275,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.

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iMusti Earns Outstanding Sales and Top Performer Awards at Flipkart Event

Posted under Book
  • Dec 3, 2015
iMusti Earns Outstanding Sales and Top Performer Awards at Flipkart Event

FREMONT, Calif. - Dec. 3, 2015 - PRLog -- iMusti took home two awards at the Flipkart FlipStars event hosted at the Radisson Blu Hotel in Ahmedabad, India on November 26, 2015. iMusti was awarded a certificate for outstanding sales during last quarter, including Big Billion Day sales, a five day sales event on Flipkart, and a trophy as a top performer in FMCG & others category for Ahmedabad. Roshan Patel, General Manager for iMusti India Pvt. Ltd. attended the event along with Mr. Nishidh Koshti, Executive Manager. Mr. Patel delivered a speech on how business has grown with Flipkart over time.

iMusti has listed more than 11 million physical book titles with Flipkart. These include regional language books and international books. iMusti is currently in the process of setting up a new account that will be exclusive for music and movie titles. ( is one of India's leading e-commerce websites where consumers can purchasea wide range of products including electronics, books, clothing, accessories, home furnishings and much more. iMusti Inc. is a leading destination for music, movies from India and books from around the world. Unlimited, high-quality licensed content is accessible for download on and using the iMusti Apps, available for free at the iTunes Store and Google Play.

Pre-Owned Books for Sale

Posted under Book
  • Oct 8, 2015, a digital entertainment platform for music, books and movies introduced a repertoire of foreign educational books to enhance learning in India. Customers searching for pre-owned textbooks will find some of the most popular titles available in subjects spanning all academic subjects and across all major academic publishers. The aim is to promote quality content by bringing some of the best foreign books for users. Commenting on this Samir Khandwala, founder-CEO of iMusti Inc, said: “We are happy to bring this novel concept that includes some of the best collections covering various genres.” introduces pre-owned educational books for purchase

Posted under Book
  • Oct 5, 2015

iMusti customers searching for pre-owned textbooks will find some of the most popular titles available from leading researchers and scholars in subjects spanning all academic subjects and across all major academic publishers., a leading digital entertainment platform for music, books and movies introduced a repertoire of foreign educational books dedicated to enhance learning in India. iMusti customers searching for pre-owned textbooks will find some of the most popular titles available from leading researchers and scholars in subjects spanning all academic subjects and across all major academic publishers.

The books will be available at a highly attractive price and will interest a large mass of students, educators and researchers. Current top sellers include:

Applied Calculus (5th Edition) published by Wiley (ISBN 1118174925)

Standard Handbook of Engineering Calculations (5th Edition) published by McGraw-Hill Education (ISBN 0071821562)

Seeley's Anatomy & Physiology (10th Edition) published by McGraw-Hill Education (ISBN 9780073403632)

Chemistry (11th Edition) published by McGraw-Hill Education (ISBN 9780073402680)

Diagnostic and Statistical Manual of Mental Disorders, 5th Edition published by American Psychiatric Publishing (ISBN 9780890425558)

Social Psychology (8th Edition) published by Pearson Education (ISBN 9780205796625)

Dr Kalam delivers another bestseller

APJ Abdul Kalam is one of few writers of inspirational books have a huge following

Kalam, a former president of India, made his name as the man who drove India's ballistic missile program, spearheaded India's nuclear tests in 1998, helped design a coronary stent,then a tablet PC meant to help health-care workers. But the odd mixture of never-say-die attitude helped him become a role model for many Indians.

Which is why Rajpal Publishing, when it had trouble choosing a title for his latest work, could turn to a huge pool of potential readers, thousands of whom responded and picked Forge Your Future.

These fans were well aware of Kalam's humble beginnings and rise to fame, says Samir Khandwala, founder of iMusti, which is distributing the book in the US – in both paper and ebook form.

Rajpal, which has a strong stable of writers with backgrounds in Indian literature – such as Harivanshrai Bachchan, Munshi Prem Chand and Khushwant Singh – and national stalwarts such as V Radhakrishnan, a scholar who was India's second president; Atal Bihari Vajpayee, Narasimha Rao and Inder Singh Gujral, all former Indian prime minister.

It has also published Abode of Truth, by Narendra Modi, India's current prime minister.

Khandwala's US-based iMusti wanted an alliance with India's leading publishers, and there were few that could compare with Rajpal.

“The intent was to bring India's top quality content (over),” says Khandwala. I met Pranav (Johri, marketing director at Rajpal and Sons) and our vision matches.” The result has been the first set of ebooks in Indian languages.

With this, Kalam's latest and arguably his best effort, the patnership aims to bring the best of a resurgent India's ideas to an audience not limited to the subcontinent.

Read More

Source: / Nov 14, 2014

"Despite the fact that I spent my childhood in Rameswaram, an isolated island in the south of India, I could get educated, find a job and overcome many obstacles to become the President of my country. If I could overcome all the hardships and achieve what I have, so can you or anyone else. It does not matter where you start from or what you have achieved till date, the important thing is that from this point onwards, you decide what you want and work towards creating your own future. This is the message I want to convey through this book and if it can inspire even one young person to achieve his or her dream, I will feel that my effort has been truly worth it. In the last fifteen years I have interacted with more than 16 million youth, in face-to face meetings, through emails and over Face- book, and wherever I go I am asked questions. Everyday I receive about 300 emails and spend two hours reading and answering them. This book is based on the questions that I have been asked over the years. In their questions, people are mostly seeking solutions to problems that they are facing in their lives. Answering these questions, I realized that what we call problems may probably be a result of the way we 'process' events and sit- uations in our lives and everything that happens in our world. 'Process' means the way we perceive and think about them. If we could change the way we 'process', then we could possibly change the way we think about our problems and hence also about their solutions. I believe it is possible to do so and that is the underlying theme in my answers. My answers are based on what I have learnt from my own experiences of life, and from reading books and my interactions with political and spiritual leaders. The replies in my book are presented in a way that they provide a generic message for any one who may be undergoing a similar problem in his or her life.

Available in US only at and

This Firm will be Music to your Ears, Quite Literally!

Posted under Book
  • 3 June, 2014

iMusti lets music lovers from all nooks of the world to access online a wide collection of Indian songs, videos and rare regional books.

India has one of the most fascinating cultures of all the ancient civilizations. To celebrate country’s most treasured harmonies, iMusti has brought together India’s sounds into one social hub where those interested to listen, sing and study the lyricism can enjoy and share this musical joy with others. It allows users to access online collections of music, videos and books in all countries. Members can browse or search the entire catalogue and choose to listen to their favorite item. Apart from streaming, users can also download songs/videos/books for a set cost or purchase the entire album (CD or DVD).

The California-based startup began with an invitation from a group of music enthusiasts to make available quality entertainment to everyone.

Enjoy the Digital Content from with No ads, No breaks and No hassle

Posted under Book
  • 7 May, 2014

Talking about the application, it has an elegantly designed with a slick and efficient user interface, which redefines how users listen to their favorite Indian music. Listeners of all musical backgrounds (casual, passionate, and devoted) can enjoy the largest collection of Indian audio without the constant hassle of changing songs or searching for new ones. They can select from over 10 genres, then sit back, and enjoy a constant stream of uninterrupted music play from the world’s largest Indian audio database.

By categorizing products into three essential themes, Music, Videos, and Books, the users would be able to take full advantage of the true iMusti experience.

The mobile applications are available to the popular platform Android and iOS for the download. It works on your any of the iPhone or iPad and the android Smartphone. Promotes Regional EBooks at World Book Fair 2014

Posted under Book
  • 17 Feb, 2014

EBooks will continue to give an exciting dimension to the New Delhi World Book Fair 2013 (NDWBF) to be held at Pragati Maidan from February 15 to February 23, 2013. The highlight of this year’s exhibition will be, a leading player in digital entertainment to promote the concept of regional eBooks. iMusti has more than 3500 books in English, Hindi, Gujarati, Bengali, Marathi, Kannada, Malayalam, Oriya, Sanskrit, Telugu, Urdu, Manipuri, etc. iMusti will also soon introduce famous Punjabi collections. The books are on various titles such as literature, politics, history, music, spirituality as well as children’s books.

Commenting on NDWBF, Samir said, "The world book fair is an ideal platform to showcase books and reach out to avid readers. In India, regional eBooks/contents are not frequently available as compared to international eBooks. We at iMusti, aim to provide and promote regional literature accessible across the globe and this is the best place to convey our message to the public at large." – Making Online Digital Content Click

Posted under Book
  • 15 Jan, 2014

Today, digital entertainment has become the new ‘in’ thing. However, probably identified the demands of the market long back and started off on hopeful notes. The website has now turned out to be a prestigious model offering digital entertainment worldwide. Being one of the largest online stores, it offers music, books and video content on a single platform. But what makes unique is that you get only licensed music and videos through this platform, which puts a stop to the piracy of digital content. aspires to build the largest and most comprehensive archive of audio, video and books for people who love Indian content. The website recently broadened its eBook collection and currently boasts of having around 5000 titles, along with a long list of around 2,000,000 songs and 26,000 albums. Users at can avail of music streaming from 24 genres including Bollywood, Hindustani classical, regional, devotional, yoga and meditation, Ghazals and religious discourses. The non-pirated content and collection of music available at the site is exceptional and not easily available. provides a complete range of Indian content to worldwide customers through the online medium. Over time, it has turned into a global brand, which brings together individuals from five different continents and unites them with a common sense of culture.

Huge Discount on Shiva Trilogy Collection

An interesting journey of a warrior who is turned into a God by his followers because of his deeds and war against the evil, “Shiva Trilogy” is sure to have its readers’ full attention. A good read which will make one reflect on their actions, Shiva trilogy focuses on philosophy, religion and the never ending battle between the good and the evil.

Following the success of “Shiva Trilogy” a book series by Amish Tripathi, iMusti gives huge discount on every purchase of “Shiva Trilogy” book series from with free shipping till 30th April.

External Link

iMusti expands music collections of Times Music label, a premier online music portal for Indian music has teamed up with one of India’s most popular record labels, Times Music. The alliance also gives rights to select digital content.

iMusti’s alliance with Times Music ensures to building the largest and most comprehensive archive of music for Indian music enthusiasts worldwide.

iMusti has also acquired streaming and downloading rights for a limited number of Times Music albums. All such albums will be available on will be the discretion of Times Music. The number of albums iMusti has digital rights is expected to grow as popularity increases.

External Link

iMusti launched Audio App for iPhone and iPad

iMusti Audio App is an elegantly designed application that redefines how users listen to their favorite Indian music. With a slick and efficient interface, listeners of all musical backgrounds (casual, passionate, and devoted) can enjoy the largest collection of Indian audio without the constant hassle of changing songs or searching for new ones.

Select from over 10 genres and then sit back and enjoy a constant stream of uninterrupted music play from the world's largest Indian audio database. No ads, no breaks and no hassle. Just pure music.

Listen to the radio while browsing other applications. Phone call? No problem, radio will automatically pause until you are ready to listen again.

Download Now

iMusti broadens appeal to Indian culturati

Posted under Book
  • 23 Dec, 2013

Entertainment portal which forayed into the eBooks market last year, offering regional titles for the first time in digital format, has just expanded its collection to 5000 titles. This California-based started with the idea of creating a social hub for Indian music enthusiasts worldwide. It has grown into a huge platform with over 2,000,000 songs and 26,000 albums.

iMusti streams and sells only licensed Indian content. Founder and CEO Samir D Khandwala aspires to build the most comprehensive archive of Indian audiovisual entertainment. “We are the first digital company to offer audio, video and books on a single platform. In fact, is the first one to offer regional eBooks in India and overseas,” he says.

Gems in junk

iMusti began in 2007 with an invitation from a group of music enthusiasts to make quality content available to everyone. It is more or less platform-agnostic as users can access it on computers, tablets, mobile phones – both Android and iOS – and even the Samsung Smart TV. They also have a customisable iMusti Radio.

When Samir and his team set out in search of “some of India’s most treasured harmonies”, they stumbled on something else. “We found that along with highly coveted music lying unheard in dusty records and cassette tapes, there were also books written by ancient philosophers, poets and romantics gathering moss in tiny shops in the heart of cities like Calcutta and Bangalore,” Samir recalls.

That prompted them to reshape their platform to include literary masterpieces in Indian languages. As not enough regional content is available on digital stores, this was an opportunity for them to create a new attraction on their portal by fulfilling an unmet need.

Pirates at bay

The biggest challenge for iMusti, besides sourcing the right sort of content, has been piracy. A study by Envisional, experts in digital piracy intelligence, found a massive increase in pirated content in the last two years. Envisional director of Piracy Analysis David Price wrote: “In November of 2011, we saw 297 million infringing users. By January 2013, that figure has grown to 327 million unique internet users, who are accessing infringing content at least once a month.”

To tackle this, Samir says has been spreading awareness on the importance of using licensed content. They would continue to bring high-quality legal content for its users, he says.

Another challenge they face currently in the eBooks space is the reluctance of publishers to adopt the digital format. “There are also challenges related to accurately converting books in some languages without grammatical errors,” he says.

Growing pangs

Their target market has been people of Indian origin across the globe. With Indian classical music and Bollywood films becoming popular among non-Indians as well, iMusti’s market is also expanding. “At present, this content is popular in the 30+ age group. India and North America are our primary target markets and the rest will catch up soon,” Samir says.

Amazon is one of their distribution channels, and the aim, Samir says, is “to be the No. 1 seller for Indian content on Amazon”. In 2014, we can expect more content and more distribution channels for it. In the first quarter of 2014 itself, they will add five more languages to their books category, Samir says. expands collection in Ebooks

Posted under Book
  • 17 Dec, 2013

Some of the recent collections consist of India's best-selling non-fiction authors, former President APJ Abdul Kalam including Indomitable Spirit from Rajpal & Sons publishers a globally recognized portal for digital entertainment announced a significant milestone in its eBooks collection. The company has expanded by adding new and exciting titles, which are primarily regional and exceptionally popular. With this expansion, iMusti has more than 3500 books in English, Hindi, Gujarati, Bengali, Marathi, Kannada, Malayalam, Oriya, Sanskrit, Telegu, Urdu, Manipuri, etc. iMusti will also soon introduce famous Punjabi collections.

In order to provide first time collection of rich Indian artists on digital platform, has collaborated with leading book publishers such as Rajpal & Sons, Dhawale Publishers, Popular Prakashan, Pravin Prakashan, Navjivan Trust, Image Publication, Navbharat, and many more. Some of the recent collections consist of India's best-selling non-fiction authors, former President APJ Abdul Kalam including Indomitable Spirit from Rajpal & Sons publishers.

Samir Khandwala, Founder & CEO, iMusti, said, “India has a very rich culture and we aim to build the largest and most comprehensive archive of digital entertainment worldwide. I take so much pride to say that we are the first ones to offer regional books in digitized format. This expansion and availability of regional Indian books will allow our valued readers to access their favourite author’s collection at the click of a mouse.”

Some of the new collection of legendary authors now available at includes Mohandas K. Gandhi, Sardar Vallabhbhai Patel, K. M. Munshi, Khuswant Singh, R.K Narayan, Harivansh Rai Bachchan, Khuswant Singh, J. Krishnamurti, Amartya Sen, E.T. Shankaran Kutty, etc.The eBooks are available in their original format and the customers can easily read them on iPad, Android tablets and Amazon Kindle devices and tablets. They can also buy the books through iMusti website or tablets instantaneously. iMusti is now able to fulfill orders in all parts of the world through their own digital platform and via is the first to offer vast and unparalleled audio, video, books in every popular language of India including Hindi, English, Gujarati, Tamil, Telegu, Urdu, Malayalam, Kannada, Marathi, Bengali, Oriya, Assamese, etc.

200 books of Gandhiji will be just a click away

Posted under Book
  • 3 Oct, 2013

Eight books owned by Navajivan Trust available online at a cost, free ebooks will be available soon.

Come December and Gandhi's writings will be easily available on your gadget. Navajivan Trust, the publishing house founded by Mahatma Gandhi, will soon make over 200 books available online. An official announcement was made during the launch of a 19-volume compilation of Harijan by Vivek Desai, managing trustee.

Talking about the e-books, Desai said that the trust adopted the new technology to cope up with the changing world. Eight books owned by the trust are available online at a cost. However, free ebooks too will be available soon. "We will upload at least 100 free books on the website," Apurva Ashar, head of the Data Centre, Navajivan Trust, said.

The trust will also upload all writings of Gandhiji. "His writings in Harijan, Young India and other journals will be made available in pdf format," Ashar said. All the books will be available on


To mark the 144th birth anniversary of the Mahatma, Harijan – A journal of Applied Gandhism (1933-1956) was launched by Professor Rajmohan Gandhi, who is also the great grandson of Gandhiji.

Talking about Gandhiji, he said that the newspaper was launched by the Mahatma when he was in jail. He also said that even Dr B R Ambedkar was initially surprised to learn that Gandhiji was so sensitive about the issue of untouchability. The introduction of the volume is written by Professor Hemant Shah.

iMusti owns exclusive rights for the book "100 Tributes to Gandhiji on His 100 Portraits by His 100 Contemporaries in Their Own Handwritings " published by Navajivan Trust.

Posted under Book
  • 15 July, 2013

This book contains 100 portraits of Mahatma Gandhi sketched by Rameshbhai along with handwritten tribute by Gandhiji's associate/contemporary on it.

Out of 100 messages, 45 messages are in English, 29 in Gujarati, 22 in Hindi and one each in Bengali, Marathi, Punjabi, Sindhi and Urdu. This rich volume strives to recreate the aura of the Gandhian era and may give insight about Gandhiji and his associates to the younger generation.

100 Tributes can be interpreted in two ways: these are 100 tributes to the father of the nation by Rameshbhai in form of 100 portraits...It can also be perceived as one tribute each by 100 of Gandhiji's contemporaries.

iMusti launched new version of iMusti Books App for Android devices

Posted under Book
  • 3 July, 2013

iMusti Inc. is a leading provider of South Asian media content. The iMusti entertainment portal includes an unparalleled content of music, movies, and books that are available on all platforms accessible anywhere in the world.

This application is the first to offer Indian literature in the form of eBooks for both the iPhone and iPad.

The books are in English, Hindi and other various regional languages with the option of physical book purchase from the iMusti website.

iMusti’s application features include

One of a kind content in dozens of Indian vernacular languages.

Automatic page scaling for ideal reading conditions.

Sophisticated searching tools for quick access to desired content.

Offline mode allows users to access downloaded literature without Internet connection.

Introducing In-app purchase for E-Books.

Provides Cloud/Device filter of books in My Library section.

Physical books/eBooks filter for shop section.

Provides orientation support to users.

A subscription to iMusti’s entertainment portal gives you complete access to all the eBooks as well as all music and videos.

iMusti Launched Infosys Founder’s Biography

Posted under Book
  • 1 June, 2013

iMusti has bagged one of the Indian book deals of the year by co-launching in the U.S. with top Indian publisher Rajpal & Sons “N.R. Narayana Murthy,” the biography of the legendary founder of Indian information technology firm Infosys. Enters Exclusive Partnership with Rajpal & Sons, India's Leading Book Publisher

Posted under Book
  • 14 May, 2013

iMusti announced today that it has signed an agreement with Rajpal & Sons, India's leading publisher of Hindi and English books.

Under the agreement, iMusti will provide an array of Rajpal publications in e-book and physical format.  Customers can purchase them at, and on the iMusti Book application on iPad. has e-book applications on Apple iOS and Android platforms. launched new and improved website

Posted under Book
  • 4 Apr, 2013

We have launched brand new and redesigned website of iMusti as you have never seen it before! We addressed national language Hindi book titles for easiness of users. To improve usability, image thumbnail design is improved. Also introduced show-hide functions for the grey bar with add to cart, play, like icons.

To experience improved performance Visit Now